Thursday, October 01, 2009

Cognitive dissonance, anew

A man at the gym was wearing a t-shirt on the front of which was emblazoned the Von Dutch logo—oh, how much less disgusting was that than Ed Hardy—and on the back of which was "Fuck the Fake".
Now, I realize that this shirt was in fact responding to issues of intellectual(?) property and trademark, but there is something so delectably ironic about a Von Dutch shirt espousing the virtues of authenticity.